Pro Aging Products
Contrary to the previous trend, the first pro-aging products are beginning to emerge. This is a trend linked to women’s liberation, in a proposal in which women get rid of the imposition of needing to look perfect all the time and the pressure of always appearing young, regardless of the stage of life they are in. As a result a new category of consumers has appeared: the silver category. Women in the silver category are over 50 years old and want to look healthy at the age they are. In this sense, cosmetics for the face correct the colour and promote hydration, but do not cover wrinkles or lead to a ‘face-lifting’ effect. In the hair segment, the idea is the same: do not mask, but soften the hair and give it back its shine. This is a trend that is aligned with the concept of a more natural appearance, sometimes even without makeup. To extract the greatest possible potential from this segment, formulators should be aware of how people in the silver category would like to look.
Related Conference of Pro Aging Products
November 13-14, 2019
9th International Conference on Cosmetic Dermatology and Plastic Surgery
Tokyo, Japan
December 09-10, 2019
2nd International Conference on Aesthetic Medicine and Dermatology
Bangkok, Thailand
June 22-23, 2020
16th World Conference on Cosmetic Dermatology and Aesthetic Medicine
| Paris, France
pediatrics congress 2021
Dubai, UAE
Pro Aging Products Conference Speakers
Recommended Sessions
- Cosmeceuticals
- Cosmetic Dermatology
- Cosmetology and skin care
- Dermatological Diseases
- Dermatological Procedures
- Dermatology
- Dermatopathology
- Dermatovenerology
- Diagnostic Dermatopathology
- Immunohistochemistry
- Inflammatory Dermatopathology
- Pathology
- Pediatric Dermatology
- Plastic and Reconstructive surgery
- Pro Aging Products
- Psychodermatology
- Skin Biopsy
- Skin cancer and Mohs Surgery
- Skin Pigmentation
- Skin Rejuvenation and Facial Rejuvenation
- Skin-Toxico Pharmacology
- Surgical Pathology
- Teledermatopathology
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