Pro Aging Products

Contrary to the previous trend, the first pro-aging products are beginning to emerge. This is a trend linked to women’s liberation, in a proposal in which women get rid of the imposition of needing to look perfect all the time and the pressure of always appearing young, regardless of the stage of life they are in. As a result a new category of consumers has appeared: the silver category. Women in the silver category are over 50 years old and want to look healthy at the age they are. In this sense, cosmetics for the face correct the colour and promote hydration, but do not cover wrinkles or lead to a ‘face-lifting’ effect. In the hair segment, the idea is the same: do not mask, but soften the hair and give it back its shine. This is a trend that is aligned with the concept of a more natural appearance, sometimes even without makeup. To extract the greatest possible potential from this segment, formulators should be aware of how people in the silver category would like to look.

 

    Related Conference of Pro Aging Products

    December 09-10, 2019

    Asian Aesthetic and Dermatology congress

    Bangkok, Thailand
    December 09-10, 2019

    International Conference on Cosmetology & Beauty Expo

    Bangkok, Thailand
    January 20-21, 2020

    2nd International Dermatologists Annual Meeting

    Hong Kong
    February 20-21, 2020

    Asia-Pacific Dermatology & Cosmetology Conference

    Kuala Lumpur, Malaysia
    March 05-06, 2020 |

    20th European Dermatology Congress

    Prague, Czech Republic
    Mar 23-24, 2020

    21st World Dermatology Congress

    Tokyo , Japan
    March 25-26, 2020

    2nd Global Summit on Skincare and Plastic Aesthetic


    Madrid | Spain
    March 26-27, 2020

    22nd World Dermatology and Aesthetic Congress

    Abu Dhabi, UAE
    April 27-28, 2020

    25th International Conference on Dermatology & Skin Care

    Amsterdam, Netherlands
    May 24-25, 2021

    2nd23rd World Dermatology and Aesthetic Congress

    Istanbul, Turkey

    Pro Aging Products Conference Speakers

    Recommended Sessions

    Related Journals

    Are you interested in