Pro –Aging Products

Contrary to the previous trend, the first pro-aging products are beginning to emerge. This is a trend linked to women’s liberation, in a proposal in which women get rid of the imposition of needing to look perfect all the time and the pressure of always appearing young, regardless of the stage of life they are in. As a result a new category of consumers has appeared: the silver category. Women in the silver category are over 50 years old and want to look healthy at the age they are. In this sense, cosmetics for the face correct the colour and promote hydration, but do not cover wrinkles or lead to a ‘face-lifting’ effect. In the hair segment, the idea is the same: do not mask, but soften the hair and give it back its shine. This is a trend that is aligned with the concept of a more natural appearance, sometimes even without makeup. To extract the greatest possible potential from this segment, formulators should be aware of how people in the silver category would like to look.

    Related Conference of Pro –Aging Products

    September 04-05, 2019

    International Meeting on Dermatopathology & Skin Care

    Paris, France, HOLIDAY INN PARIS - PORTE DE CLICHY
    September 25-26, 2019

    15th World Conference on Cosmetic Dermatology & Skin Diseases

    | Lisbon, Portugal
    October 09-10,2019

    25th Asia - Pacific Dermatology Conference

    Osaka, Japan
    October 17-18, 2019

    19th Global Dermatology Congress

    Paris, France
    November 05-06, 2019

    25th International Conference on Dermatology & Skin Care

    Vienna, Austria
    November 21-22, 2019

    2nd World Cosmetic and Dermatology Congress

    Bali, Indonesia
    November 21-22, 2019

    2nd International Dermatology Conference: Skin & Body

    Bali, Indonesia
    November 25-26, 2019

    22nd Dermatology and Aesthetic Congress

    Dubai, UAE
    December 09-10, 2019

    Asian Aesthetic and Dermatology congress

    Bangkok, Thailand
    December 09-10, 2019

    International Conference on Cosmetology & Beauty Expo

    Bangkok, Thailand
    January 20-21, 2020

    2nd International Dermatologists Annual Meeting

    Hong Kong
    February 20-21, 2020

    Asia-Pacific Dermatology & Cosmetology Conference

    Kuala Lumpur, Malaysia
    Mar 18-19, 2020

    21st World Dermatology Congress

    Tokyo , Japan
    March 25-26, 2020

    2nd Global Summit on Skincare and Plastic Aesthetic


    Madrid | Spain
    March 26-27, 2020

    22nd World Dermatology and Aesthetic Congress

    Abu Dhabi, UAE

    Pro –Aging Products Conference Speakers

    Recommended Sessions

    Related Journals

    Are you interested in